Acceptance Street

We turned a coincidence into an intersectional intersection in honor of Pride.

GECD: Pierre Lipton // ECD’s: Joel Rodriguez & Pete Jones // CD’s: Even Benedetto & Carlos wigle//
The Team: AD: Antonia Orol-Berlinger & CW’s: Morgan Mack & Noah Benezera
Mccann NY

A ton of people liked it.

We got some pretty good press

Adweek, Muse by clio, the drum, ABC News & Good Morning America, CNBC, Yahoo news, The Hill, LGBTQ Nation, The New York Times

But mostly I got the warm & fuzzies from watching the comments.

There was plenty of backlash too. But that backlash was just proof of concept.
(I even saw a Mastercard in the toilet à la Nike, that’s how I know we made it.)

We won a few things

Clios
Silver-Out of Home Takeover
Bronze-Out of Home Ambient|
Short List- Spatial Design
Short List- Experience Activation

The One Show
Bronze-Design-Out of Home-Single
Bronze-Design Branding-Corporate Communications
Merit-Experiential & Installations-Brand Installations

Effie Awards
Winner-Engaged Community
Winner-Brand Experience: Live
Winner-Topical Marketing

New York Festivals
Gold-Financial Advertising-Use of Discipline/Medium-Guerilla-Alternative Media-Location-Based Media
Gold-Financial Advertising-Consumer-Corporate Image
Gold-Financial Advertising-Use of Discipline/Medium-Events
Silver-Financial Advertising-Use of Discipline/Medium-Outdoor/Transit/Out-of-Home
Bronze-Financial Advertising-Use of Discipline/Medium-Public Relations
Bronze-Financial Advertising-Use of Discipline/Medium-Social Media
Merit-Financial Advertising-Consumer-Financial Service Provider