Made in Cotton

People suffer from this thing called cotton blindness. Meaning they don’t even realize that the clothing they do, and have always worn is cotton. Especially now that polyester fabrics (ew) are en vouge thanks to fast fashion companies. So we created the Made in Cotton campaign to remind everyone that cotton clothes always have been & always will be the fabric of our lives.

GCD: Cassandra anderson // acd: jacqueline deberry & Morgan mack // ad & cw: bella hardt & alec samuelson

On social we couldn’t just post cutdowns of each spot, we had to highlight the all cotton ‘fits in each era.